Our Data Is Treasure.

 

Imagine two of your friends just had a baby they post a selfie with the baby and of course, it's adorable and of course, you like it, but soon you notice that your newsfeed starts to change. You see promotions for a baby sling that would be perfect for new parents and it's even got a logo of your old college and look there's a discount, so you buy it. You've got a gift for your friends, the store has made a sale and somewhere there's a very big technology company that earned a little commission on the whole thing. Our personal information is gathered and stored somewhere. Everything that we do with our smartphones and computers is registered and analyzed by companies like Google, Facebook Apple, and Twitter. All these personal data forms the heart for something that makes up the big data a treasure store of valuable new insights found from our location settings, emails, photographs, texts, and everything we do digitally. Companies pay good money to learn everything about us and they use it. More than just targeted advertising our personal data can be used to predict the future and that's where the big money is for all of human history businesses were trying to sell products or services, data was always used to sell a physical good or service but data never was sold as the good itself when data itself becomes a product to be sold, used and analyzed it changes the revenue and business models of companies.

Data has now become a commodity, the greatest fortunes in history are built almost instantly on other people's data, yet it is very hard to say how much that data is worth. Data brokers are companies that crawl the internet for useful information about users and collect data themselves or buy it from other companies legally or otherwise and aggregate that information with data from other sources. Data brokerage has become a lucrative industry that generates 200 billion dollars in revenue yearly and it's still growing unlike Google, Facebook, or Amazon. These data brokers are not providing any goods or services, sometimes it is very private information that people would not want to share for example selling lists of people who have taken antidepressants in the past or whether someone's an alcoholic or if someone in the family has cancer or heart disease, beyond just the census level and that data brokers are selling and reselling ..

Every Mall we go to, we shop there at the counter or somewhere in the mall they ask you your phone number and details. After giving the details, I started to get messages from different advertisement companies.

So be careful when you post your data. It will be sold and money is earned by those giant companies.

Author : Jagjyot singh

Grade 8

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